Creme Brands

Thank you for visiting the new website!!  I am so excited to share with everyone what I have been working on behind the scenes this year!  It’s been a little silent on the blog, but I am excited to start fresh with our new editorial calendar for the rest of the year.   You will notice that the blog content from Simply & Forever has joined us on the new website, and that was super important to me.  My blogging journey hasn’t been perfect this past year, but I have made some amazing industry friends and clients over the years on this blog, and I still have a soft spot in my heart for all of our Tuesday Shoesday posts.

But today, I couldn’t be more thrilled to share with you the branding journey that I started in February with Kathryn Duckett of Creme Brands.  2013 was a phenomenal year for Simply & Forever with some amazing and beautiful weddings that we celebrated with our couples.  As we went into 2014, I knew in my heart that it was time for a change for my business.   The branding process is super hard as it really forces you to look at yourself and your business, and really write down the heart of what you do, and where you want to go as a business.    As we entered the process, it was clear to me that it was finally time to put my name front and center in my branding.  Of course there is always a little hesitation in a business name change, but I have always been the heart of Simply & Forever and I know this is the right transition for my business.   I am so incredibly happy about everything that was created for Katie Saeger Events, and I am so ready to share it with the world so you can get to know “me” a little better!

A snippet of the mood board that Kathryn created for the new brand to start this process

Our new logo – so in love with it!

I can not say enough about Kathryn and her branding process, it was amazing to feel so excited about everything we created and to be so ready to shout this rebrand from the rooftops today!   That all tells me just how perfect of a fit it was to have her rebrand my company.   She spent the time getting to know me, and everything she has designed for me really speaks to the depth in which she understood my business and my brand (maybe even more than I did when we started).  She led me thru her questionnaires, each one digging deeper into why I do what I do in this industry and what I love about my couples and their wedding planning.  I think my favorite part of her first questionnaire was coming up with my positioning statement, and what I came up with is something that I think embodies me in every way as a planner and a designer.  Katie Saeger Events is built around this statement and I will carry on everything we did as Simply & Forever and this statement in everything we do in the future as KSE.

My mission is to help brides and grooms savor each moment of their wedding planning while infusing their day with details of their lives and ways to celebrate with their family and friends.

I can’t wait to hear what you all think about the new brand and I’m excited to recap some of the fabulous events we have had this past year!